-
-
103 S Robertson Blvd. Los Angeles, CA 90048
Main Content
Sellers
As an alternative to working with an experienced real estate agent, you might consider selling your home yourself; however, if you choose this option, be prepared for a lot of work! It can and has been done, of course, but if you don’t have the time and energy to commit to it (or need to sell in a hurry), this option might not be for you.
If selling your home on your own sounds like too much work, you might want to consider assist-to-sell programs, which most agents offer and can include yard signs, a marketing strategy and flyers at a very reasonable cost to you. Nine out of ten times, most do not have the time or the resources that a real estate agent may have, so it is best to use someone that is fully committed to selling your property, has access to a wide variety of resources and is focused on getting the highest price possible for the sale of your property.
Whether you choose to use a real estate agent or not, you still need to do your homework!
The following is a checklist to help walk you through the process:
Know your property
If you are not already, become familiar with such facts about your property as property taxes, zoning, lot size, square footage, etc. Look at the terms of your existing loan.
Research the current market and property laws in your area.
How much are properties similar to yours selling for? What are the terms of the sales? What property disclosure laws do you need to take into consideration?
Set the price.
Once you know the specifics about your home and have checked out what similar properties in your area are selling for, set a realistic price.
Determine financing alternatives.
Contact lenders in your area to determine what the options are for your prospective buyer. You want to be informed before they ask, or your lack of knowledge may turn them off from dealing with you?
Perform a “walk-through” of your property.
Look at it from the perspective of both the prospective buyer and the inspector. Take notes on all items that need to be repaired or replaced. Things to consider include:
With over $1.4 Billion in sales in 2021 alone, The Altman Brothers Team has exceeded $5 Billion in luxury residential real estate sales. Josh, Matthew and Heather Altman are the most connected, professional, and experienced agents in the industry. Their global network, market knowledge, and dogged drive put them in a league of their own. Backed by their international powerhouse brokerage, Douglas Elliman, their resources are unmatched allowing them to provide the best service possible to each and every one of their clients.
CONNECTED
BILLION Every Year
BILLION Sold
EFFECTIVE Custom Marketing
- What is your motivation to sell?
- What is your timeline to move?
- Where are you moving?
- What is most important for you?
- Market Dynamics: Macro v. Micro
- Market Forces: Supply & Demand
- Market Forces: Supply & Demand
- Analysis of Active, Pending, & Sold Transactions
- Personal Timing & Seasonal Considerations
- Outline Features & Benefits
- Determine Key Differentiators Based on Active Inventory
- termine Key Differentiators Based on Active Inventory
- termine Key Differentiators Based on Active Inventory
- Complete Any Property Improvements
- Engage Staging Consultant
- Engage Photography and Media Professional
- Organize Trusted Advisor Meeting
- Define Launch Timeline
- Property Launch Collateral
- Traditional Advertising
- Digital Marketing Plan
- Social Media Strategy
- Broker Network Exposure
- Showing Strategy
- Cross Marketing
- International Buyer Strategy
- International Buyer Strategy
- Creating the Perception of Value
- Attracting & Qualifying Potential Buyers
- Safe Showing
- Monitor Interest
- Weekly Reports, Updates, & Communication Strategy Respond to Changes in the Market Place
- Procure Written Offers
- Qualify & Analyze the Merits of Each Offer
- Strategically Respond to Offers
- Negotiate to Optimize Price & Terms
- Multiple Offer Process & Back-Up Offer Strategies
- Complete Disclosures
- Complete Disclosures
- Transitioning from the Property
- Final Documentation
- Closing & Celebrations
- Staying in Touch & Keeping You Informed Second Homes & Investment Properties Providing Resources
- Feedback, Testimonials, & Referrals
Investigate the real estate sections of local newspapers and other publications
What will get you the most “bang for your buck?” Are there “throwaway” (i.e., free) real estate publications in your area that accept ads from individual sellers? In the local paper(s), is it better (in your area) to run a text-only classified, or do they have “photo boxes” where you can run both text and a photo of your property?
Don’t forget the Internet
As you have probably noticed from the website you have found this article on, most agents have their own website, which includes their clients’ listings as well as the entire MLS search. If you work with an agent, your property will most likely be placed on their website and on the full MLS search as part of the services they will offer you. In addition, some newspapers automatically (or for an extra fee) offer Internet advertising tied in to their traditional print ads. Learn the rates and deadlines for each publication, then decide which one (or more) is best for you and your market.
Establish a marketing plan
Now that you know what advertising will cost, create a plan on how to best (within your budget) reach prospective buyers, both local and out-of-town. Since many people do relocate from a distance, be sure to include Internet advertising in your plan. If your town is large enough, the “local” newspaper might have a national edition that you want to place your ad in, at least periodically.
Write the text and/or design your ad
At the very least, you will need a well-written few sentences that will run as a classified ad or a photo box ad. In addition, you might decide to run a larger, custom-designed ad in the paper and/or to use as flyers to hand out at open houses (or anywhere else you might meet prospective buyers). Don’t skimp on this. A professional, well-crafted ad can attract buyers while a poorly designed and executed one can turn buyers off to your property. Even if you do not have full service agent representation, you may consider assist-to-sell, which some agents offer at a lower price.
Purchase and install a “for sale” sign
This should be well-designed, attractive and weatherproof. The sign must be placed where it can clearly be seen from the street. If you are working with an agent, he or she will most likely provide the sign to you.
Prepare a fact sheet
Design a single sheet description of your property listing the features and benefits that will draw in prospective buyers. This should be attractive and professional looking. Have enough copies on hand to give out at open house showings. Again, if you are working with an agent, he or she will most likely do this on your behalf.
Purchase “open house” signs
Make sure that they include a place to write the address of your property and the date/time of the open house. In addition to one for the front yard, you’ll want to place several in conspicuous locations around the neighborhood, such as main streets leading to your house. For these, directional arrows can point prospective buyers to your house even if they don’t know the area. Make sure that you take these signs down as soon as the open house is over. You don’t want people showing up on your doorstep at all hours of the day and night.
Set up a schedule of open houses
While most are held on the weekend, this is not convenient for all buyers. Make sure that you coordinate your print advertising to include information about your next open house.
Get your forms in order
A number of forms are required for the legal sale of your property. In addition to the contract of purchase and any counteroffers, there are approximately 20 other forms that the seller is required to provide to the buyer. It is necessary to review the contract carefully to determine when these forms/documents are due and what the buyer’s rights are once they receive the document. The form and content of many of these documents are prescribed by state or federal law and must be adhered to in their entirety. The proper forms may be obtained from your local Board of Realtors or from your real estate agent who is representing you.
Final walk-through
When both the buyer(s) and a witness can be present, schedule a final walk-through before you complete settlement in order to determine that the property being conveyed meets the expectations of all parties involved.
Find and make arrangements for the home you will be moving to
Unless you have already built or bought a new residence, you’ll need to be the “buyer” for a new property while simultaneously being the “seller” for your current one. If possible, schedule both transactions to close at the same time, or else close your purchase shortly before closing your sale. You need to be moved out before the new owners take possession.
Tell us how to reach you and we'll get back in touch.
Tell us how to reach you and we'll get back in touch.
Current My Listing Manager Member Log In Here
Create Your Account. It's free and only takes A minute